Assessment Of Teaching And Learning - 1400 Words

Assessment for Learing (AfL) forms a critical feature of teaching in the present day – more and more it is becoming a focal point of the teaching practice. It is becoming a key component of lesson planning and is an aspect of teaching and learning AfL forms part of teaching standard 6 â€Å"make accurate and productive use of assessment† (Department for Education, 2011) and this includes both summative and formative assessment. Formerly, the focus of teaching and of lesson planning was heavily weighted towards summative assessment which can be defined as occurring when teachers â€Å"evaluate a final product. It usually takes place at the end of a chapter, a unit of study, a benchmark period, a quarter, a course, a semester, or an academic year†Ã¢â‚¬ ¦show more content†¦This prompted further studies into the importance of assessment for learning and in 1998 Black and Wiliam – as part of the Assessment Reform Group - published ‘Inside the Black Box: Raising the Standards through Classroom Assessment’. This publication took 9 years of research to complete and reviewed over 250 sources. The aim of this review was to highlight the importance of assessment for learning in raising the standard s in the classroom. Black and Wiliam, although in agreement that formative assessment forms a key part of classroom learning, ask three pertinent questions: â€Å"Is there evidence that improving formative assessment raises standards? Is there evidence that there is room for improvement? Is there evidence about how to improve formative assessment?† (Black and Wiliam, 1998) These questions formed the foundation of their review and analysed the need not only for assessment for learning but the extent to which it promotes the raising of classroom standards. Focussing on the primary question, ‘is there evidence that improving formative assessment raises standards’ from their review it can be established that the findings concluded a resounding ‘yes’ across the board. A study by Fuchs et al. (1997) detailed an article on low achieving students (both with and without disabilities) that highlighted the importanceShow MoreRelatedDFA7130 Teaching, Learning and Assessment. Essay2888 Words   |  12 Pagesthe learning theories tell you about different ways to help learners learn most effectively †¢ How different types of assessment help in supporting and monitoring learning and helping learners to make progress †¢ How applying learning and assessment theories might help you to develop and extend your current approaches to enabling and assessing learning Section 2 †¢ Scheme of Work †¢ Session Plan †¢ What you have taken into account when selecting the subject content and learning outcomesRead MoreTechnology Based Learning, Assessment, And Teaching1766 Words   |  8 Pagesengaging and powerful learning experiences, technology also provides access to content, resources and assessments that measure student achievement in a more complete and meaningful ways. Studies show that there is a direct correlation between the use of technology and improvements in student achievement. Research demonstrates extraordinary success with trying to reengage students who have been struggling with learning. It shows that 98% percent of the learners improve in their learning when exposed toRead MoreAssessment Unit 002 Understanding Inclusive Learning and Teaching in Lifelong Learning2719 Words   |  11 Pages6302 Level 3 Award in Preparing to Teach in the Lifelong Learning Sector Unit 002 Understanding Inclusive Learning and Teaching in Lifelong Learning Name: Date: Word Count: 1.1 Summarise learning and teaching strategies used in own specialism As a First Aid Instructor, I deliver a variety of courses lasting between one to three days in duration. I try and vary my teaching styles depending on the subject and also on the learning styles of the students. Achieving the correct balance isRead MoreService Learning Group Project: Senior Center Assessment and Teaching706 Words   |  3 PagesService learning is an important element of nursing education. It is not merely service which benefits the community, nor is it simply providing community health promotion. As the name suggests, service learning also facilitates student learning opportunities that differ from the classroom or clinical experience. The senior center group project was valuable, in that it allowed for the enhancement of personal health care knowledge, as well as the opportunity to share that knowledge with the olderRead MoreAnalyzing The Classroom And Formative Assessment Of Second / Foreign Language Teaching And Learning Written By Ketabi And Ketabi774 Word s   |  4 PagesAssessment Article English Learners need an abundance of additional supports to ensure their success while trying to acquire English. Currently, I have numerous visual supports along with graphic organizers to scaffold instruction. Graphic organizers provide students with opportunities to develop language (Gottlieb, 2006). For example, when using a compare and contrast organizer students learn to use words like similar, likewise, and however (Gottlieb, 2006). From my experience, a student’s writingRead MorePTLLS Overview1077 Words   |  5 Pagesin the Lifelong Learning Sector (PTLLS) at Level 4. Preparing to Teach in the Lifelong Learning Sector (PTLLS) at Level 4 Total credit value (at Level 4) 12 Total GLH 4 x units (each @ 12 GLHs) = 48 Units being run and assessed: Group Unit title Level Credit value GLH A Roles and responsibilities and relationships in lifelong learning 4 3 12 Learning outcomes: The learner will Assessment Criteria: The learner can 1. Understand own role and responsibilities in lifelong learning 1.1 Summarise keyRead MoreMethods in Performing Assessment962 Words   |  4 Pages A) Principles of assessments. B) Peer and self assessment. C) Feedback and questioning. D) Types of assessment records. Principles of assessments VALIDITY A valid form of assessment measures what it supposes to be measured. â€Å"A valid assessment must also assess a sample of the abilities that are required in the curriculum† (Ian Reece, 2007, teaching, training and learning) Fairness: Fairness censures that everyone has an equal chance of getting a good assessment. â€Å"All learners areRead MoreEffective Instruction For English Learners1414 Words   |  6 Pagessuch as immigrants. The U.S government requires every school that has more than 5 percent non-English speakers to provide these with specialized programs. The authors go to explain useful instructions for teaching students English Language. They also review the most successful models for teaching non native speakers. The authors indicate that the most important approach to enhance and improve the outcomes for English learners is to reform the â€Å"entire† school, and use an effective approach such asRead MoreElements Of Formative Assessment987 Words   |  4 PagesWhat is formative assessment? Formative assessment seems to stand in contradiction to traditional modes of summative assessment in schools. Michael Scriven first introduced the term ‘formative evaluation’ in 1967, but Benjamin Bloom elaborated upon its distinction from summative assessment: ‘Quite in contrast is the use of formative evaluation to provide feedback and correctives at each stage in the teaching-learning process. By formative evaluation we mean evaluation by brief tests used byRead MoreMy Assessment TDA 31189 Words   |  5 Pagesï » ¿- 1 - Wendy Moss TDA 3.7 Support Assessment for Learning Nationalarchives.gov.uk Studymode.com Briefing Paper Assessment for Learning for the next Governing Body Meeting 1.1 Compare and contrast the roles of the Teacher and the Teaching Assistant in assessment of learners’ achievements. The class teacher’s main role is to monitor and assess pupil achievement. The teacher will need to know how all children are progressing and must report back to parents and other staff in order to support

Analysis Of Sherman Alexie s Indian Education - 1471 Words

Education has always occurred to me as a system of knowledge learning during which I master my language, form a logical mind, and gain insights about the world. I consider it as a necessity to personal success, since it has always been the case: throughout history only nobles received proper education, thus education is a representation of power; at the present time people with higher degrees are likely to acquire more achievements, as well as resources, so education means opportunity and wealth. Little do I know about the connection of education and identity until I read Sherman Alexie’s â€Å"Indian Education,† his personal account of his early school years, in which he articulates his experience of abuse, discrimination, and poverty on†¦show more content†¦She describes receiving an education as a passive act, denies its value, and asks women to bravely demand for an education, because it is their right to do so. Based on my understanding of the education sy stem, my argument is that to receive an education is equally important as to claim one. Life is not always full of rainbows and sunshine for there are times when people cannot decide their environment (In Alexie’s case, he cannot choose his race and where he was born,) as a result, they have to accept hardships in life and learn lessons from injustice and mistakes. For example, in â€Å"Indian Education,† except from school, most of the education Alexie gained was through struggle of life. Discrimination and poverty become the best teacher and makes him stronger, smarter, and braver. While I’m still pondering over the problem of how education changes his identity, I realize that Rich mentions in her essay that the very act of â€Å"claiming an education† requires a change in identity. To elaborate, a deep education means that women must take responsibilities to themselves, which indicates that they need to transform from people who â€Å"stay in the pla ces assigned to [them]† (299), to people who resist to become the stereotypicalShow MoreRelatedAnalysis Of Sherman Alexie s Indian Education 1330 Words   |  6 PagesHannah Granados Professor Gardner English 52 31 August 2015 Unequal education. Everyone deserves an equal chance at education without being judged or discriminated against because of their race, background, beliefs, or anything looked at that makes them stand out from others. I was introduced to a short story called â€Å"Indian Education† by Sherman Alexie about a boy named Junior and the struggles he faced throughout school because he was Native American. I was also introduced to another shortRead MoreThe Absolutely True Diary Of A Part Time Indian By Sherman Alexie1136 Words   |  5 PagesCritical analysis of The Absolutely True Diary of a Part Time Indian The Absolutely True Diary of a Part-Time Indian by Sherman Alexie, investigates the hidden facts about Indians. Alexie displays amiability, sorrow, and reality through his primary character, Junior, to influence the reader to comprehend how much the Native Americans are suffering. In present-day society, desperate Indians that reside in these reservations endure incurable poverty that keeps on prevailing. This dim world loadedRead MoreAnalysis Of Alexie s Poem Alexie 2924 Words   |  12 Pages Alexie asks three questions across all of his works: ‘What does it mean to live as an Indian in this time? What does it mean to be an Indian man? Finally, what does it mean to live on an Indian reservation?’† (Basso). Indeed, he does, but does that necessarily imply that he does a good job of it? Certainly, he moves us beyond the many ridiculous stereotypes of Native Americans, that they’re alcoholics and lazy, that they all live on reservations and receive spec ial treatment from the governmentRead MoreSocial Construction Of Aboriginal Peoples2100 Words   |  9 Pagespre-service secondary English language arts (ELA) teacher, my motivations in this paper involve using Marilyn Dumont s poetry as a way to address Beard s concerns, [building students ] capacity for intercultural understanding, empathy, and mutual respect (Truth and Reconciliation Commission of Canada, 7), while simultaneously teaching them how to analyse poetry. More specifically, Dumont s series of beading poems, in her collection The Pemmican Eaters, provides an opportunity to engage high schoolRead MoreAnalysis Of The Writing Of Martin Luther King Jr.2024 Words   |  9 Pagesâ€Å"An Analysis of Discrimination in Society Today and Critique of the Writing of Martin Luther King Jr., â€Å"Indian Education†, â€Å"The Catbird Seat† and â€Å"How My Country has Caught me Up† Discrimination is an action that negates public involvement or human right to the classes of people based on prejudgment. Those who discriminate are troubled by others who are different from themselves. However, there are some people who connect with those of different races easily, and then there are others who are single-mindedRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pages Bildungsroman From Wikipedia, the free encyclopedia Jump to: navigation, search In literary criticism, a Bildungsroman (German pronunciation: [ˈbÉ ªldÊŠÅ‹s.Ê oËÅ'maË n]; German: novel of formation, education, culture),[a] novel of formation, novel of education,[2] or coming-of-age story (though it may also be known as a subset of the coming-of-age story) is a literary genre that focuses on the psychological and moral growth of the protagonist from youth to adulthood (coming of age),[3]

Uber Competes In The Taxi Services Market â€Myassignmenthelp.Com

Question: Discuss About The Uber Competes In The Taxi Services Market? Answer: Introduction Uber was founded in 2009 and by 2015 was operating in more than 300 cities and 50 countries. The company currently has a valuation of more than $ 60 billion with a total funding of more than $50 billion (Kim 2017). It posted net revenues of more than $6 billion in 2016 and had more than $20 billion in gross bookings. The company provides a cheaper alternative to conventional taxi services and has more than 1 million drivers currently working for the company. The success is seen in the number of users which stands at more than 1 million daily globally and 8 million regular users. Strategy Market- Uber competes in the taxi services market which is was premised on fixed fares using a meter inside the cab or taxi. This market is big and has not reached saturation as it offers flexibility and convenience. The Uber model is based a ridesharing using apps that allow the client to locate the nearest Uber car near them. The use of cars owned by the driver but operating with apps and software proprietary to Uber eliminated the need to invest resources in buying cars. This gave Uber competitive advantage in market entry and positioning over traditional taxi operators. Unique value- Uber operates with a unique value proposition on several elements. It solves practical daily problems such as locating a taxi. Its disciplined drivers provide a refreshing experience for the rider when compared to drivers of traditional taxis. Some Uber rides create additional value by giving customers free items such as water and mints. UberKITTENS in the US allows clients to cuddle real kittens during their ride for extra payment (Kim 2017). The proceeds support centers which care for animals. This adds value at the social level. Cage Framework Using the CAGE framework, Uber has leveraged its services globally. The use of Uber is not affected by cultural distance in terms of language, religion or social norms as taxi services are universal in nature (Ghemawat 2015). In terms of geography, it requires minimum geographic supervision as it operates with three executives for each city. Administrative distance varies but is generally low with most governments allowing for free market dynamics to operate. The economic distance is low as Uber services are not affected by the size of the countrys economy. Model of Innovation The business model is to increase customer value while reducing their cost of using the Uber ride. The customer uses apps to locate the nearest ride available using their smartphone (Borker 2016). The driver using company software is able to identify the shortest route to the customers destination using GPS. The customer benefits by lower fares while the driver uses less fuel and time. Value is created mutually for both the customer and the driver and makes the business model innovative and sustainable. It engenders loyalty in the customers and drivers and contributes to its success as ride sharing company. Microsoft Corporation Microsoft has been operating for more than forty years and is presently the largest software maker worldwide. Its operating system (OS) for computers accounts for 90% of all installations across the world. In 2016 the company posted a profit margin of 28% on revenues of more than $70 billion (Statista 2017). Its innovative culture has resulted in new versions of its OS such as Windows XP after Windows 98. It has also made major inroads into the home video game sector which contributes significantly to its profits. The X-Box is one major profitable product the company has innovated. Strategy Products- The Company competes in four software products categories in which it offers value proposition to its customers over its competitors (Kryscynski 2015). It offers different versions of Windows with updates available which is its flagship product. It also offers Office Suite which is customized for home and office use. In email and communications, Skype offers voice over internet protocols of calling using the internet (Microsoft Corporation 2017). This service is customized for home and business use. Microsoft also offers online and Cloud services customized for office and home use. It therefore offers a one-stop shop for software products for its customers. Unique Value- The unique value which it offers is through its licensing model which offers costs which are low and affordable to the consumer. This is generated through volume in its OS in partnership with manufacturers of original equipment. The company also develops licenses and provides support for a wide range of customized software for companies of different sizes. Selling and licensing in volume reduces the costs of its products and this gives the company a competitive advantage over its competitors. The cost benefit reaches the customer as products which are affordable when compared to the value they offer. CAGE framework Microsoft has been able to overcome the cultural distance and barrier by offering its products in different languages globally. This flexibility allows for all users worldwide to enjoy the same format and standard which is customized to their language. It overcomes the administrative distance and obstacle by developing products for companies in compliance with the rules governing the country. Microsoft is not limited in geographic terms as it works with resellers and distributors of its products across the world. It sets a uniform price for its products which are affordable in order to ensure that economic distance is not a challenge. Model of Innovation Microsoft offers a business model innovation based on cost advantages to its consumers (Gassman 2013). While still continuing to sell its products through licensing, the company has embraced a new model based on which offers free products for some of its software. This is propositioned as freemium ('Microsoft Corporation Industry Profile 2015). The premise is that once a large pool of free users is established, the revenue will be generated through engagement on volume. An example is Skype which the company seeks to increase volume of usage. This new model is long-term and seeks to generate revenue on volume through increased usage of its products. References Borker, R, 2016, Quora Question: Why was Uber so Successful? Newsweek, viewed 25 August 2017, https://www.newsweek.com/quora-question-why-was-uber-so-successful-466022 Gassman, O, 2013, Business Model Innovation. University of St.Gallen, viewed 25August 2017, https://www.youtube.com/watch?v=B4ZSGQW0UMIfeature=youtu.be Ghemawat, P, 2015, CAGE Framework for International Trade-Global Matters, Carlson School of Management, viewed 25 August 2017, https://www.youtube.com/watch?v=7FpUJaG7uMkfeature=youtu.be Kim, L, 2017, 23 Crazy facts about Uber, the $51 Billion Startup, Inc, viewed 25 August 2017, https://www.inc.com/larry-kim/23-crazy-facts-about-uber-the-51-billion-startup-success.html Kryscynski, D, 2015, What is Strategy? , viewed 25 August 2017, https://www.youtube.com/watch?v=TD7WSLeQtVwfeature=youtu.be 'Microsoft Corporation Industry Profile', 2015, Microsoft Corporation: Change in Direction Under Satya Nadella, pp. 1-31. 'Microsoft Corporation', 2017, pp. 1-51. Statista, 2017, Microsoft statistics and facts, viewed 25 August 2017, https://www.statista.com/topics/823/micr

Women Their Rise Over Time Essays - Gender Studies, Antigone

Women: Their Rise Over Time Women: Their Rise Over Time Dating back to ancient times, the role of women has never reached true equality with men. We can trace this inequality back to as early as the great Athenian society, where life as we know it today started taking form. On the other side of the inequality, throughout the ancient history of the world, the roles and positions that women have had have improved over time. We can see this tracing time from Athens, to Sparta, the Roman Republic, its Empire and the rise of Christianity. Although some of theses societies lived parallel in time, each one shows a difference in the way they treat women. Each one did not treat women the same, but the end result compared to the beginning is positive for women. According to Xenophons Household Management in Athenian society the women were looked at as possessions. The Athenian woman would be given to the man by their parents. It was like a business deal and the bride to be had no say in it at all. She was typically much younger than the man. Often times, half their age if the man had a previous wife but was now divorced. To a man, a skilled woman was a valuable tool. The major skills of the woman included cooking, sewing and weaving. The wife simply stayed at home and took care of the house duties. She watched over anything that came in and out of the house. If a woman could tend to the household chores and master sewing or weaving she would be considered valuable. It was her responsibility to manage the house while the men were at work or at war. Once the woman became the property of the man he had the opportunity to control her in any way he liked. She would be kept under strict restraint so that she would see as little, hear as little and ask as few questions as possible. The relationship between the husband and wife saw little romance, it appeared like more of a business relationship than anything else. The woman should feel lucky to have the man as a husband. They consulted together on the potential birth of a child and their main goal was to produce good offspring. All of the power lied within the hands of the husband. (Xenephon) In the exerpt from Antigone, Creon the king represented human law and Haemon, his son represented divine law. Creon was the new King of Thebes and was a strict ruler of the state. On the other hand, Haemon, his son was influenced more by the divine law of gods. They clashed because of their difference in views of women. They disagreed with each other in the treatment of women. Antigone was grieving for her dead brother who broke the law by accidentally marrying his mother and Creon had no sympathy for her what so ever. As punishment, Antigones brother was left unburied so that his corpse would be further ruined by the weather and animals. If the body was mangled, then it could not be worshipped. Antigone didnt want to leave his side because she felt that she owed allegiance to her family instead of the state. So she tried to bury him in the dirt which made Creon angry. Creon was looked at as a bully by the rest of the community but he refused to be beaten by a woman because he could never be weaker than woman kind. He refused to give in to a woman because he believed that women were inferior to men and therefor not be listened to. Haemon felt deep sympathy for Antigone and argued against his fathers opinion. Haemon did not believe that Antigone was sick with disease like his father believed. In the end, Antigone committed suicide. Haemon saw this and he took his own life too. As soon as Creon heard of this happening, he is left in despair. Creon also admitted that his fate had brought him down and his life was permanently warped because he tried to rule above the gods. This showed that while Haemon respected Antigone, the King did not, so there were no

How 3 Former PayPal Employees Created YouTube

How 3 Former PayPal Employees Created YouTube What in the world did we do before YouTube was created? Or, rather,  know how to do? Everything from how to put on false eyelashes to the proper way to skin a deer to the chord progressions for your favorite rock songs is now just a click away, thanks to this video-sharing invention by a trio of former PayPal employees. It was February 2005 when Steve Chen, Chad Hurley, and Jawed Karin, working out of a garage in Menlo Park, California, debuted their invention. In November 2006, the investors became millionaires when they sold YouTube for $1.65 billion to the search engine Google.   A Virtual Encyclopedia According to Jawed Karim, the inspiration for YouTube came from the halftime faux pas committed by Janet Jackson and Justin Timberlake, when Janet’s breast was  accidentally  exposed to millions of viewers on live television. Karim could not find the video clip anywhere online, so the idea to found a destination to watch and share videos on the World Wide Web was born. Today, YouTube users can create, upload, and share video clips on the site, www.YouTube.com, and also embed them for further sharing on any number of non-YouTube pages, including  Facebook  and  Twitter. Not only that, users can access millions of other videos, both amateur and professional, including music videos, how-tos, product reviews, and political rants- even entire movies and television programs. YouTube even has a satellite television station. And its all mostly free, although there is a subscription component that allows you to customize your use. While almost anything goes on YouTube, there are a few things that dont. Content that is sexually explicit, hateful, violent, or that is threatening or bullying will be removed. Likewise, YouTube does not permit spam, scams, or misleading metadata, and they have strict rules against copyright infringement as well. Users are fully able to flag anything they see as inappropriate, and it will be brought to YouTubes attention immediately. About the Founders Co-founder Steve Chen was born in 1978 in Taiwan and immigrated to the United States when he was 15. He was educated at the University of Illinois and after graduation found employment at PayPal, where he met his fellow YouTube co-inventors and co-founders Chad Hurley and Jawed Karim. In August 2013, he and Chad Hurley also launched MixBit, a smartphone video editing company. Currently, Chen is with GV (formerly Google Ventures), a venture capital firm that focuses on technology companies. Born in 1977, Chad Hurley received a bachelors degree in fine art from the University of Pennsylvania and was later employed by eBay’s PayPal division (Hurley designed PayPals trademark logo). In addition to founding MixBit with Steve Chen in 2013, Hurley is also an investor in several major sports teams. Jawed Karim (born in 1979) also worked at Paypal, where he met his future YouTube founders. Karim also pursued an advanced degree at Stanford University and is considered the most elusive member of the threesome. He was the first person ever to post a video on YouTube, a 19-second video of his visit to the elephant exhibit at the San Diego Zoo. As of this writing, the video has had over 72 million views.

Get Access to 200+ Grammar Exercises and Quizzes

Get Access to 200+ Grammar Exercises and Quizzes Get Access to 200+ Grammar Exercises and Quizzes Get Access to 200+ Grammar Exercises and Quizzes By Daniel Scocco When we launched the DailyWritingTips Pro subscription six months ago, our main goal was to create a resource our readers could use to improve their English and writing skills. The feedback we received far exceeded our expectations, so it seems we are on the right track. The main part of the Pro subscription are the exercises and quizzes. Subscribers get a new exercise every day, and they also get access to the archive of over 200 interactive exercises that have been published already. Here are some of the topics our exercises and quizzes cover: -Pronoun Usage -Confused Words -Irregular Verbs -Prepositions -Comma Usage -Hyphenation -Wordiness -If Clauses -Nominalization -Compound Nouns -Possessives -Verb Tense -Capitalization -Dangling Modifiers -Expletives -Colons and Semicolons -Subject-Verb Agreement -Quotation Marks -Parallel Constructions -Misspelled Words -Idiomatic Expressions -Redundancy -Prefixes and Suffixes We offer a 15-day free trial, so you have two weeks to try everything out completely free, and only then decide whether or not the subscription is right for you. Click here to get all the details and join! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:100 Idioms About NumbersWhat is the Difference Between Metaphor and Simile?9 Forms of the Past Tense

Misdiagnosis Coursework Example | Topics and Well Written Essays - 250 words

Misdiagnosis - Coursework Example Furthermore, it caused serious harm to the patient; thus, he should be punished for it. If the doctor knew that he was already overworked and therefore not in the best condition to attend to a patient, he should have assigned the case to another doctor instead of forcing himself to attend to the patient. He should have used his better judgment that something wrong might happen if he insists on attending to the patient. 3. Aside from the medical profession, another profession that can be held liable for negligence is a pilot (presumably he survives the crash) who knew that he was not feeling well when he flew the plane, yet still insisted on flying it which eventually resulted in an airplane crash. It may also be applicable to a captain of a ship who allowed the ship to navigate even if he knew that there was over capacity. A restaurant owner or chef may also be held liable for negligence if it served food which they knew beforehand was no longer fresh or was already contaminated but still served it to their customers. Food manufacturers may also face the same charges if they do not make sure that all the ingredients in the food that they manufacture are safe for human consumption and would have no harmful side effects. 4. If I was a member of a jury hearing a case of negligent homicide against a physician, my only preconception is to determine whether another doctor handling the case would have done the same as the physician being indicted. Also, I would like to know if the doctor has a tinge of doubt on his diagnosis and if he did, did he ask the opinions of other experts in the field. Another consideration is whether the doctor has the necessary competence and qualification to diagnose the patient and if he does not possess such skills, was the patient aware of this. Michon, K. (n.d.). Medical malpractice: Misdiagnosis and delayed diagnosis.

Analysis the case study Essay Example | Topics and Well Written Essays - 750 words - 1

Analysis the case study - Essay Example Hence the exercise is an inductive method as applied in qualitative methodology. In this case, the researcher decided to examine the subjects’ attitude, likes and dislikes and behaviour through a narrative / dialogue in a real-life situation. Having decided on the means, the researcher collects the data by probing the minds and behaviour of the subjects in an environment which enables the subjects to be as true and spontaneous as possible. The researcher also prepares his own observations of the subject matter (Ski Lodge at the Oceana Club) in respect of which, the participants express their inner thoughts. These observations are in a reflective type note, and give the location a character against which the collected data is analysed. Thus an inductive and interpretive type qualitative research methodology is employed in this case, based on real-life situation with the participants and the background as subjects under study. This methodology is appropriate while collecting data from a relatively small sample and the subject is not amenable to quantitative and deductive research that is more appropriate for dealing with processes than with people. The interview took place as an informal chat with conversation flowing freely between the interviewer and the participants in the real world set up. The Interviewer supplemented his transcript with his own reflective fieldwork notes. In the process the ambience and attractiveness of place is being assessed in an ‘action research’ method. In analysing qualitative research work, the common steps are interim analysis, memoing, data entry and coding (South Alabama University, Ch.17, 2008). In the interim analysis, the queries are neither structured nor do they follow any particular and predictable pattern. They are generated as the interview progresses until the issue is completely understood. To achieve this objective, the researcher may apply a cyclical method of questioning to support or reject the

Organic Food - Facts Essay Example for Free

Organic Food Facts Essay The word Organic means living, and in practical terms, this means natural food that is grown and processed without chemical fertilizers, pesticides, herbicides or fungicides. Nothing unnatural is allowed so there are no growth hormones, antibiotics, preservatives, dyes, chemical coatings or irradiation allowed. There is no genetic engineering allowed in organic foods. Organic food is nothing else but good pure nutritional food the way it used to be. Toxic overload The food we eat affects our health. Most conventionally produced food comes from production systems that rely on a cocktail of up to 350 different chemicals. The World Health Organization has classified many of these substances as hazardous to our health. In studies, the short and long term effects on our health from these toxic chemicals ranges from short term conditions such as ADS (Attention Deficit Syndrome), allergies, digestion and reproductive disorders to long term illnesses such as cancers and degenerative diseases like Alzheimer. Our organic food however is different because by definition it is pure, wholesome and nutritious. There are absolutely no toxins or otherwise artificial or synthetic chemicals, coatings or treatments that in any way affect quality of organic food. In harmony with Nature Organic and bio-dynamic farmers work with nature, promoting the diversity and sustainability of the environment and building upon a healthy eco-system. Organic agriculture preserves the overall quality of our lakes, rivers, estuaries, wetlands, ground and drinking water. Organic farming relies on renewable resources, using 70% less and producing much less pollution than conventional farming. Preserving the soil is a key factor. They practice methods such as intercropping where crops are mixed, rather than grown in large fields, minimizing the impact of agriculture on the environment. Humane treatment to animals Our organic livestock is raised in an ethical and humane manner, which puts emphasis on the health and treatment of the animals. Fresh air and space to move around and access to the outdoors ensure a healthy and stress-free animal. They are fed only organically grown feed and are reared without the unnecessary use of anti-biotics, growth promoters or hormones. Organic animals are never fed unnatural food such as animal scraps which is the practice that lead to the livestock neural disease BSE and its related kreuzfeld Jacobs disease in humans. Bio-diversity Organic farmers plant many more species of fruit and have brought back many heirloom varieties from the brink of extinction. These old varieties are often tastier and juicier but not suited to large scale industrial farming. In Britain,organic farmers grow 100 different varieties of potatoes alone! This bio-diversity gives us the joy and experience of eating new and different fruits and vegetables. GM-free Genetic engineering is not permitted in organic food and an organic farmer loses his organic certification if his crop is not 100io gm-free. Genetically engineered agricultural products have an unknown impact on the safety and health of the consumer and environment. Organic Foods and Cafe does not sell genetically modified food. For further information please read our GM leaflet. The benefits of going Organic Trusting our food. Organic labeling tells you all the ingredients there are no hidden ingredients that there can legally be in conventional foods as in conventional foods, the ingredients of each individual ingredient do not have to be listed. You know you can trust organic food because of the organic certification which has strictly enforced criteria look for the organic symbol. Optimum Health In terms of health, prevention is better than cure. It is essential not to overload our bodies with toxins, which damage our immune systems. Organic farmers avoid using unnecessary and harmful chemicals, additives and drugs. Many of these substances have been classified by the W. H. O. as poisonous to your health and the environment. In addition, organic food retains essential nutrients, such as iron and salicylic acid, which are stripped away in conventional food processing. Value for money You get what you pay for this is very valid for organic food. Organic food really has more nutrients, vitamins and minerals, including vitamin C, iron, magnesium and phosphorous than conventionally produced food. This is because in organic farming, great emphasis is on nourishing the soil which in turn gives healthy plants. Healthy plants give produce that is packed full of all the vitamins and minerals which give flavour and goodness to our food. The time allowed for the crops to grow by not using chemical fertilizers is the final key elements making it possible for organic crops to have much higher nutrition levels. Authentic Taste Organic produce and meats retain a pure, fresh flavour the way nature intended. In studies, organic produce was proven to have more intense flavour molecules, a direct result of a healthy, dynamic soil. In organic food, flavour is not contaminated or masked by residues, preservatives or waxes. Nor is it enhanced to many times the flavour that is actually present which is common practice to achieve a full flavour where very little is actually there in conventional food. Protecting our future generations We all want the best for our children, and we have selected organic food that provides them with the goodness and nutrition that their growing bodies need to develop optimal mental, emotional and physical performance. It is imperative that they are protected from the detrimental effects of health-damaging toxins found in conventional foods. Today’s children have unacceptably high levels of asthma, eczemas and syndromes such as Attention Deficit Syndrome. Many of these can be linked to unhealthy additives in children’s foods and by eating organic foods we can prevent and alleviate these problems. Supporting Small Farms Organic farms are usually small, family run operations that take seriously the health of the environment and their stewardship of the land they work. They use techniques which limit agricultures impact on the soil, on streams and ground water, bird and wild life and on human health. We have picked selected family run organic certified farms where quality and freshness can be assured. Why does Organic food cost more? The truth is that we have become too used to paying very little for our food and what we put in our mouths has become nothing more than a business commodity. In order to produce high quality organic food, every step of production is more labour-intensive, time-consuming and frankly, not as profitable. Organic food takes longer to grow, as there are no growth hormones and chemical fertilizers used. Due to a lack of fumigants and wax coatings, organic food is often more perishable, there more is lost in transit between the farmer and the consumer. Most farms are small family run operations that do not benefit from government subsidies. The truth is that we are getting what we are paying for: a good quality product that is nutritious, delicious and safe for us to eat and not the cheapest product that is possible to produce. Organic Produce 1. Organic produce has an average of 50% more vitamins, minerals, enzymes and other micro-nutrients than their intensively farmed counterparts. 2. Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally grown apple has 20 30 artificial chemicals on its skin even after washing. 3. Organic produce is usually picked when it is ripe, unlike conventional food, which to allow for extra processing and commercial ease, is picked unripe and before it is fully developed. What is the Difference? Conventional Vs Natural / Organic Food (As per USDA rules) No| Ingredient / Processing| Conventional Food| Natural / Organic Food| 1| Artificial Flavours| May be used| No|. 2| Artificial Colours| May be used| No| 3| Artificial Preservatives| May be used| No| 4| Artificial Fertilizers| May be used| May be used| 5| Synthetic Pesticides| May be used| May be used| 6| Irradiation| May be used| May be used| 7| Genetically Engineered | May be used| May be used| What are genetically Engineered/ Modified Food? Genetically-modified food is produced from plants and animals which have had their genes changed in the laboratory by scientists. All living organisms have genes written in their DNA. They are the chemical instructions for life and all the organisms functions. By modifying the genes, the scientists can change the characteristics of an organism. Most often, these modifications to our food are for economic reasons. To create GM crops, genes from bacteria, viruses, plants, animals and even humans have been inserted into plants such as soybeans, corn, canola and cotton. For example scientists wanted to increase the frost tolerance of strawberries so they inserted the anti-freeze gene of a cold water fish into the DNA of the strawberry, in effect producing fishberries, a life form that would never occur in nature. Why is it Different from Traditional Crossbreeding? For thousands of years farmers have engaged in what termed as traditional breeding, favoring seeds from plants with favorable characteristics and creating new plant types from cross-breeding closely-related species. Genetic engineering is more specific. It gives scientists the ability to select a single gene for a single characteristic and transfer that stretch of DNA from one organism to another. For example, a tomato variety was developed by Calgene to switch off the gene which triggers it to produce a chemical that makes the fruit go soft and then rot. What are the Dangers? Genetic engineering is experimenting with very delicate, yet powerful forces of nature without full knowledge of the repercussions. Yet, once it is introduced into the food system there is no way of getting it out of it as insects, birds, and wind can carry genetically altered seeds into neighboring fields and beyond. All crops are vulnerable to contamination from cross-pollination from transgenic plants. Health Concerns Manufacturers of genetically altered foods are exposing humanity to one of the largest uncontrolled experiments in history. We are all guinea pigs in this genetic experiment with our food. Some possible risks: No long term safety testing Genetic engineering uses material from organisms that have never been part of the human food supply to change the nature of the food we eat. Without long term testing and controlled scientific research no one knows if these foods are safe. We really do not know the long term and latent affect these. foods will have on our health. Allergic Reactions By inserting foreign DNA into common foods, without adequate safety testing, genetic engineering can also produce unforeseen and unknown allergens in food. Given that genes can be introduced from unrelated species the possibilities of allergies are greater than with traditionally bred crops. Toxins Familiar foods could become metabolically dangerous or even toxic. Genetic engineering could upset complex biochemical networks and create new bioactive compounds or change the concentrations of those normally present. These unexpected mutations can create new or higher levels of toxins making them poisonous to human health. Antibiotic Resistance Another potential hazard to human health is the possibility that bacteria in our guts could pick up antibiotic resistant genes found in GM foods. These genes are inserted into GM plants as markers to tell scientists which plants have taken up the exotic genes. If this transfer happens it could exacerbate the already worrisome spread of superbug bacteria that have proven to withstand our antibiotics. Decreased Nutritional Value Genetically altered foods may mislead consumers with counterfeit freshness. A luscious looking, bright red GM tomato could be several weeks old and of little nutritional value even though it looks as though it was picked off the vine hours before. Environmental Risks We are opening a Pandoras box with GM technology. Raising GM crops is an uncontrolled experiment with unknown consequences for surrounding eco-systems. Biological Pollution Unlike chemicals that are released into the environment, genetically engineered organisms are living things that will reproduce and spread uncontrollably and at will, with little possibility of containment or clean up. These are not natural organisms, but have been made in a lab and will destroy or at best upset the fragile ecological balance Super Weeds GM crops can cross-pollinate with related weeds, resulting in super weeds that are impossible to control. These weeds are immune to a broad spectrum weed killer after crossing with and assuming the herbicide- resistant gene from the GM plant. This will not only increase the use of topical herbicides but will stimulate demand for stronger, more toxic herbicides. Super Bugs Insects could become resistant to the pesticides engineered into GM crops. This would mean developing new, stronger, more toxic chemical pesticides to fight these pesticide tolerant super bugs. Toxicity to Wildlife Insects and birds will be the first in the animal food chain to be affected by GM crops. They will be exposed to a range of genetically engineered chemicals, drugs, enzymes and hundreds of other foreign substances for the first time, and there is no telling how they will be affected in the short or long term. These substances will then be passed up through the food chain to affect all the wild life in a given eco-system. Humans in turn will get affected, but as so often, by the time we realize what has happened, it may be too late. DDT was hailed as the solution to all pests and it was not till years later that we realized that it was cancer causing and destroying a lot more than just the bugs we were targeting. Loss of Biodiversity In the world of genetic engineering we would not need hundreds of different varieties of a crop because all the properties and features can be in a single plant. For example you would not need one species of corn for hot climates and another for cold or one that is drought resistant and another to withstand flooding. All of these unique features can be in a single plant. In the end many species would become extinct. It may only be years after they are extinct that we realize that we have destroyed some features we may still need. Ethical Questions Fiddling with the genetic make-up of plants and animals is unnatural. Nature takes millions of years to effect genetic change, so do we have the right to make changes overnight and substitute human for natural selection? Do we have the right to play God, to restructure irreversibly the genetic blueprints of the Earths plants and animals? Are we playing Creator? Fixing Perfection Are we trying to fix something which isnt broken? Are we trying to change the course of nature for a good enough purpose? Manipulating the very building blocks of life in order to extend shelf life, is that a good reason? Religious Concerns Genetic engineering offends deeply held beliefs of a number of different faiths. A Hindu vegetarian may not wish to eat a vegetable bearing an animal gene and likewise, a Muslim may not think it right to eat a tomatoe carrying the gene of a pig. Genetic manipulation hits at the very core of our belief systems and deprives us of the comfort and the assurance that the food we eat complies with our dietary obligations. Are these beliefs going to be secondary to the potential profits of large ago-business?

A Students Evaluation of Cellular Phone Websites :: Sell Websites Buy Web Sites

A Student's Evaluation of Cellular Phone Websites The rapid development in communication technology in the last few decades has made productions in personal communication devices more cost effective. Personal communications service (PCS) cellular phones have becomes a necessity in the ever-growing society. It is a common thing these days when you heard cellular phones ringing. â€Å"Cellular phone providers in the United States sign up three new users per minute and have a combined customer base of approximately 112 million† according to CNN website (http://www.cnn.com/2001/TECH/ptech/03/29/phone.service.t_t/index.html). However, the trend in portable electronic devices actually just started to become popular about five years ago. Portable devices, such as cellular phones, offered more versatility and mobility for busy people. People love the idea that they are not confined but still able to work and communicate with other people anytime anywhere. Back in the older days, it was difficult to communicate with your spouse or employee when they were out in the site without telephone connection. Today anybody can easily call for assistance when he or she is stranded somewhere in the highway during winter blizzard. Besides communication, cellular phones are also equipped with many other features from camera to personal digital assistant (PDA). In the future the researchers might be able to incorporate the video recorder and personal computer together into a small cellular phone. In order to learn more about what a cellular phone has to offer, surfing internet is the most efficient way since to go. Of course, to find a good deal in cellular phone we have to do some researches and comparing prices. Unfortunately, not every website can be trusted, so be careful when you see an outrageous deal that is too good to be true. There are several tips you can use on finding a suitable wireless provider. However, make sure you know what kind of cellular phone do you want or need. These are the recommended criteria you can use to evaluate whether the websites are giving you the information: 1. Does it provide you with an insight on how to find the right phone? It does not matter how many phones the provider has, leave the website if you have difficulties in finding the phone that you want or need. Most wireless providers work together with particular cellular phone companies for profit maximization. For example, Sprint PCS is working together with Samsung, LG, and several others. In addition, the providers will try to accommodate the customers’ need by selling several different types of phones from PDA phone to a rugged phone with longer battery life.

Cold War Winner Essay

From 1945-1960, the Soviet Union was more successful in achieving its goal of spreading communism than the United states was at achieving its goal of containing it. Russia directly spread communism to China, the northern half of Korea, and all of Eastern Europe. In addition, it forced heavy expenses on the U. S. through the Berlin blockade, beat the U. S. in achieving orbital flight, embarrassed president Eisenhower with the U-2 incident, and caused wide-spread panic in the U. S. government itself. The U. S. eanwhile secured democracy in countries in which it was relatively easy to do so, and was unable to properly defend Korea or China. Russia’s sponsorship of the communist rebellion in China led to the easy and complete victory over one of the largest countries in the world. This was a complete victory, with Chiang Kai-Shek, the opposition leader, completely pushed out of China and into Taiwan. The U. S. did not manage to contain communism whatsoever, and its assistance to Chiang Kai-Shek did not help his victory. The Korean war is yet another example of the U. S. being unable to contain communism, even with its own troops. Although the U. S. pushed the border all the up to China, Chinese troops were able to push them down until the armistice settled upon the 38th parallel as the division between North and South Korea. Finally, the Soviet Union gained communist leaders in nearly all of Eastern Europe, as well as gaining control of East Germany. This clearly shows that the goal of the Soviet Union – spreading communism – was achieved. The U. S. was only able to contain Communism in Western Europe. Western Europe had been the origin of Democratic government, and U. S. involvement in the election of Democratic leaders was small. Money was pumped into the countries via the Truman and Marshall plans, and that merely ensured victories which were probably going to turn Democratic even without intervention. Other than the literal spread of Communism, the Soviet Union also achieved propaganda victories by launching Sputnik and in the U-2 incident. The launch of SPutnik was a complete surprise to the U. S. , and greatly surpassed the current technical abilities of the U. S. at the time. Its beeping was a constant and easily found reminder to not just the American people, but people all over the world, that Communism could succeed in creating great nd successful projects. During the U-2 incident, the Soviet Union managed to embarrass President Eisenhower by making him look like a liar. He had signed an agreement that there were to be no more U. S. surveillance planes over Russia, but the one that he left was shot down by the Russians. The survival of the pilot caused even more embarrassment for EIsenhower by forcing him to get Gary Powers back. This painted Eisenhower to the world as a liar, and as untrustworthy. These two events were huge propaganda victories for the Soviet Union. In addition, the weakness of the U. S. overnment was exposed through the Red Scare. H. U. A. C. blew past the constitution making it practically worthless, and therefore showcased the fragile balance of power that a Democratic government must maintain in order to function properly. In conclusion, the Soviet Union’s victories in China, Korea and Eastern Europe combined with the propaganda successes that were the launch of Sputnik, the U-2 incident and the Red Scare, show that the Soviet Union clearly achieved their goals. This achievement therefore demonstrate the clear winner in this successful country in this section of the Cold War.

Education Beyond the Classroom

The assignment is going to outline how ‘Eureka! A Museum for Children’ plays a part in learning outside the classroom environment. The museum will be examined to see how it plays a role in life-long learning. We define learning outside the classroom as: â€Å"The use of places other than the classroom for teaching and learning. † Every young person should experience the world beyond the classroom as an essential part of learning and personal development, whatever their age, ability or circumstances.Learning is a process of active engagement with experience. It is what people do when they want to make sense of the world. It may involve the development or deepening of skills, knowledge, understanding, awareness, values, ideas and feelings, or an increase in the capacity to reflect. Effective learning leads to change, development and the desire to learn more. (DfEE 2000) Learning outside the classroom is about raising achievement through an organised, powerful approa ch to learning in which direct experience is of prime importance.This is not only about what we learn but importantly how and where we learn. (Learning Outside the Classroom (2006)) †¦ museums and galleries †¦, in themselves, understood as educational establishment. They were set up to enable people to educate themselves†¦ Museums were one opportunity among many of acquiring knowledge. (Hooper-Greenhill 1994, p. 1) Museums are still very much thought of as educational establishments but the audience for whom they cater for varies very much from one museum to another.Formal and informal educations are two terms that are used to describe the type of education that a person receives. Formal is the set ‘curriculum’ that is taught in the traditional school setting. Whereas informal education is the curriculum taught in museums or other institutes that are outside of the schools. (Hein 1998, p. 7) Children’s museums are not museums in the traditional sen se. They are different in their missions, in their approach and in their specifically targeted age-group. (Pearce 1998, p. 19) Eureka! s a museum that has been specially designed for a specific age group, and is the UK’s first and foremost museum for children. Historical context of Eureka! Eureka was first opened in July 1992 by HRHThe Prince of Wales, as an educational charity, the idea for Eureka was modelled on the North American concept of a Children’s Museum and remains to be the only museum of its type and scale. The basis of children’s museums is in interactivity, learning by doing, learning through fun, learning through play. (Pearce 1998, p. 6) Since it has opened it has enjoyed unrivalled success, proving popular with children, parents and teachers alike. At Eureka! there are over 400 hands on, must touch exhibits, each teaching children more about themselves and reflecting the world in which they are growing up in, it is achieved by a fun approach to learning and development. Eureka! meets National Curriculum requirements, it has six themed galleries and a full programme of interactive workshops covering an imaginative range of curriculum themes to support Foundation, KS1 and KS2 learning.The education service aims to take the hassle out of school visits by providing fully structured itineraries, picnic and storage facilities, staff support, teaching resources and work sheets. Museums are the world of ‘infotainment’ and ‘edutainment’ where people have fun but also learn something. (Pearce 1998, p. 80) Learning Experiences Teachers are provided with an education resource pack which includes detailed notes on how to get the best from each of the museum’s section and indicates links to the National Curriculum. There are also special workshops which may be booked for school classes. (Pearce 1998, p. 7) The museum also provides special designed packages for the school holidays and Science activities, also sleepovers that have to be pre-booked.‘Me and My Body’ encourages children to find out more about themselves by using the exhibits to discover how the body and the five different senses work, also it enables visitors to use various aids to experience what it is like to have a disability. ‘Living and Working Together’ that recreates an environment where visitors can discover the mysteries of daily life and try out the jobs people do in the many buildings on a high street and in the house.. Our Global Garden’ helps children the familiar ‘backyard' to amazing gardens that exist in the world. It is themed around seven different ‘gardens'; each telling their own unique story, whilst emphasising the inter-relationships between them, finding out what makes them precious and how best to look after them. ‘SoundSpace’ provides children with a unique experience, enabling them to explore and understand sound, music and performance t hrough state-of-the-art technology, by exploring the physics of sound by seeing and feeling vibrations and creating their very own musical sequences.Throughout the experience, Sound Space aims to enhance the understanding of Science, Technology, Engineering and Maths (STEM) by exploring the unique relationships that exist between music and creativity, science, technology and the arts in a fun and accessible way. Over the past three years Eureka! has been the lead partner for Creative Minds, a ? 3. 8 million pound regional initiative to encourage children’s interest and learning in STEM; to help in the creation of a future workforce. The ‘Creative Minds' project is to provide young people with learning opportunities in STEM from 2003 to 2006.Over 15,000 learning opportunities have been delivered to both young people, their teachers and those who work in the sector. (Publication Material, Creative Minds (2005)) ‘SoundGarden and Desert Discovery’, these galler ies aim to extend opportunities in the museum for babies and young children to develop their senses and stretch their imaginations. These galleries support early education principles of learning through play, reflecting the intentions of the Birth to Three Matters framework and the Foundation Stage curriculum.It is expected that the lifespan of exhibits vary from 5-7 years and that the cost of devising, designing, fabricating and installing new exhibits in the future will need to be raised from various sources including charitable foundations and corporate sponsorships. (Pearce 1998, p. 67) The latest two galleries opened in 2004 and respectively in 2005. The museum needs to keep abreast of changes in school education; for example, the National Curriculum, that now emphasises on practical experience. (McLean 2003, p. 113)Meticulous care is taken when devising and developing new exhibits for a children’s museum, to ensure that they will engage the target audience and enable th em to learn as well as have fun. Exhibits are tested and modified in the light of children’s reaction and views. There are opportunities for comments and suggestions. As child-centred organisations the museums concentrate their resources on ensuring that they serve the needs of the children. (Pearce 1998, p. 113) The learning experiences found in Eureka! helps the child to make sense of the world around them by making links between feelings and learning.This is part of life-long learning as these feelings stay with the child into adulthood and affect their behaviour, lifestyle and work. It influences their values and the decisions made. It allows the child to transfer learning experienced outside to the classroom and vice versa. A commitment to life-long learning can demonstrate a positive social role for a museum and can also meet the demands from funding bodies for demonstrating public benefit and greater public accountability. (American Association of Museums 1993 cited in McLean 2003, p. 114) InclusitivityEureka! is a registered Educational Charitable Trust, in 1987 with the support of the museum’s patron, HRH The Prince of Wales, business sponsorship, government grants and the local council, it found its town centre site in Halifax, it later opened in 1992. The museum is situated five minutes from the motorway in Halifax town centre, next to the railway station on a 12. 5 acre site. It is a two storey, visible steel, stone and glass exposed structure. The whole site is accessible to wheelchair users and there is level access with a lift between floors.The convenience of location and ease of access is an important dominant of usage, the access includes physical access for those who are physically disabled. A limited number of wheelchairs are available on loan and also has special parking for them. It has not debarred the disabled and has attempted to provide for their needs. (McLean 2003, p. 134) For anyone with visual or hearing impairments, there is a full range of multi-sensory, highly stimulating exhibits available. Programmes can be adapted for particular needs as long as the museum is informed beforehand for school groups.Museum information is available in large print and houses a ‘Talking map’ that talks in four different languages. It is ideal for partially sighted individuals but it does not include any Braille for the blind people, so in this case it is a disadvantage for this certain group. Throughout the entire museum there is no inclusion for the blind, even though the galleries and the museum are designed so that these consumers are still able to visit, but it can not be done alone, they need someone to accompany them but the essential carers are admitted free.The talking map also caters for people whose first language is not English. The site is well lit, with colourful lighting that attracts and engages the children into wanting to explore. The signage for directions are appropriate for the audience for whom it caters for, the children mostly, they are all big and colourful with pictures as well as writing. The gallery signage and information is at average eyelevel for all aged grouped children and legible. The toilets for both the able and disabled toilets are clearly marked and changing facilities are also available.The museum was established as an educational charity and not for profit organisation, therefore Eureka! receives no government funding and must rely upon admission fees. These admission fees combined with transport costs mean that individuals from disadvantaged backgrounds or in areas of deprivation are missing out on the experiences that are offered. The prices are debarring a group of individuals from using the museums. These independent museums depend on visitors, it is consumer oriented, and has to be user-friendly, so it has an instinct and a need to reach out and serve their public. Sekers cited in McLean 2003, p. 30) The museum has offers for educa tional visits and large groups in order to reduce the cost of the visits to the museum, but on an individual family outing the prices are fixed. (Eureka! Publication Material, Appendix I) Health & Safety The building has its own risk assessment form that must be filled out before a group of children are allowed to visit for educational school visits. The building and exhibits are designed to minimise risk of injury from slips, trips, falls and finger traps.All elements of the museum are constantly monitored and modified to meet current safety standards. All the signage is marked and the dangers indicated. The museum has a lost children procedure is in place with the staff having the appropriate confirmed by national qualifications. The museum has qualified First Aiders on duty every day and the staffs are checked for relevant criminal history. The maintenance activities are carried out in accordance with HSWA 1974 and MHSW Regulations 1999 by trained technicians.Electrical and porta ble appliance testing is carried out annually in accordance with 16th Edition Regulations. Also, the fire evacuations and training are carried out in accordance with Fire Risk Assessment and Fire Certificates. Group leaders are advised to carry out their own risk assessment in accordance with their organisations aims. (Appendix II) The museum provides the teachers with information sheets for each area of the museum. The risk assessments are available for operations and activities as appropriate with again all the signage clearly marked.As the museum is designed for ‘hands-on’ the risk assessment on all the equipment and facilities are checked daily and regularly to ensure they comply with safety regulations. Eureka! is covered by public liability and Employers liability insurances and has written accident and emergency procedures in place. Eureka! is licensed by local authority regulations for all safety, fire, plant and lifting equipment and appropriate certificates ar e held. ConclusionThere can be no absolute blue print for children’s museums beyond the key characteristics mentioned previously. Otherwise each group or organisation will have its own emphasis and idea of what makes their museum special and important to its area. Diversity is one of the strengths of the movement. The emphasis is always on learning, exploring, on discovery. For that reason, in developing a British model it may be appropriate to adapt the term children’s discovery centre or children’s discovery museum for future use.

Vladimir Nabokovs Lolita essays

Vladimir Nabokov's Lolita essays In Vladimir Nabokovs novel Lolita, the use of rhetorical language is prevalent. Nabokov writes a novel about a literate European man, Humbert, and his journey through life in search of nymphets. Humbert defines nymphets as maidens who, between the ages of nine and fourteen reveal their true nature which is nymphic and demoniac, and not human (Nabokov 16). When the novel was written and in this day and age, any man or women involved in affairs with young children are considered pedophiles. How does Nabokov rationalize the actions of Humbert who deliberately indulges himself in relationships with young girls? The use of such language allows Humbert to charm the audience into sympathetically justifying his actions throughout the novel. The language that is used in the novel is extremely sophisticated which instantly lets the reader know the literate and educated intelligence Humbert obtains. In the beginning he explains his childhood and where he received his education. During his early years Humbert meets Annabel, his first love. Humbert explains, Annabel was no nymphet to me; I was her equal, a faunlet in my own right, on that same enchanted island of time (Nabokov 18). It was his love for Annabel that left Humbert scarred after her tragic death. It leaves Humbert emotionally wounded and initiates his infatuation and love for nymphets. In the Introduction, Nabokov writes Humberts desires are those of a poet as well as a pervert, and not surprisingly, since they reflect, darkly, in a crooked enough mirror the artistic desires of his creator (Nabokov liii). Although he contains a grotesque like behavior, he expresses his love and appreciation for a delicate young girl-child. But let us be prim and civilized. Humb ert Humbert tried hard to be good. Really and truly he did. He had the utmost respect for ordinary children, with their purity and vulnerability, and under no circumstances would he hav...

3 Top Tips for a Stand-Out Cornell Essay

3 Top Tips for a Stand-Out Cornell Essay SAT / ACT Prep Online Guides and Tips Cornell admits just under 12.5% of their total applicant pool every year. In order to be one of them, you need to write amazing Cornell essays as part of your Cornell University application. In this article, we’ll outline the different types of essays you need to write for your Cornell University application and teach you how to write a Cornell supplement essay that will help you stand out from the thousands of other applicants. What Are the Cornell Essay Prompts? You only have to answer one Cornell supplement essay prompt as part of your application. Yay! Don’t get too excited though, because this one essay carries a lot of weight. The word limit is on the longer side (650 words) and the topic depends on which school you’re applying to. Cornell University consists of many smaller colleges, each with their own required Cornell supplement essay example. Your Cornell essay prompt will correspond to the school that you plan to study at, so give your future as a Cornell student some thought before you start writing. Be sure to write about the subject or area of study that you are currently interested in, even if that may change when you get to college. As with all college admissions essays, authenticity is key. You may have myriad scholastic interests, but for this essay, stick with what you know best and are most passionate about. Your potential topic must correspond with the areas of study at the college, too. The Cornell essay prompts give ample space for you to express yourself and reveal a more complete portrait of who you are as a student and human simply because of the word limit. You can say a lot in 650 words - so take advantage of it! Want to get into Cornell or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in. 2018-19 Cornell Supplement Essay Questions Here are the essays and instructions as shown on the Cornell University admissions website: College Interest Essays The primary focus of your college interest essay should be what you intend to study at Cornell. In the online Common Application Writing Supplement, please respond to the essay question below (maximum of 650 words) that corresponds to the undergraduate college or school to which you are applying. College of Agriculture and Life Sciences: Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ College of Architecture, Art, and Planning: What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours?† College of Arts and Sciences: Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. Cornell SC Johnson College of Business: Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. Cornell SC Johnson College of Business: School of Hotel Administration (SHA): The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? College of Engineering: Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. College of Human Ecology: How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? School of Industrial and Labor Relations: Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. Cornell Supplement Essays Analyzed In this section, we’ll take a look at each Cornell supplemental essay prompt in depth. Remember, you may only answer one prompt for your application. We'll also give tips for how to best approach answering the individual essay questions. Some tips will apply to all of the questions, but we will highlight the important differences for each program. College of Agriculture and Life Sciences Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ The College of Agriculture and Life Sciences asks you to have an idea of your major as you apply. In your essay, you should commit to one major and be specific about why it's important to you. Choose a topic of genuine interest to you and that you have a personal connection with, even if that personal connection consists solely of articles you’ve read and documentaries you’ve seen. Do your research about the topic and the school. Dedicate some time to reading about the Cornell College of Agriculture - its history, its current faculty and its notable alumni. Is there anyone from your research who you can relate to? Who you think of as inspiring? Are there professors whom you are looking forward to working with? Lean into the school’s reputation and choose something specific to write about that has a personal connection to you. For example, instead of writing about homesteading trends across the country, write about a local farm in your area that you visited as a child or how you got interested in food science. You could also write about your personal connection to a specific project of a professor who teaches in the Cornell School of Agriculture and Life Sciences. College of Architecture, Art, and Planning What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours? The essay from the College of Architecture, Art, and Planning offers a fun essay topic... so have fun with it! You don't have to feel limited to purely scholastics interests here. Think about what you learn about or engage with of your own volition, not just because you're required to. In other words, when you fall down an Internet rabbit hole, what are you often researching? Feel free to pull examples from pop culture, history, science, math... anything! Remember, the prompt asks about passions, as well as quirks. Don't feel embarrassed! Share something personal about yourself. Maybe you love watching old cinema or make your own pop-up cards for your family. Maybe you watch hundreds of hours of videos from YouTube photographers. Maybe you visit the City Hall of whatever new town you visit. Whatever you choose, make sure you elaborate on why you're interested in it and how its affected your life. College of Arts and Sciences Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. The College of Arts and Sciences is the least specific school of study at Cornell University, and the admissions essay reflects that. If you know you love to learn, but aren’t sure what your career will look like after college, it’s likely you’ll be applying here. Don’t be fooled! Just because the question is broad, you don’t have to write a broad essay in response. Don’t feel like you have to demonstrate an interest in both Russian literature and molecular biology. Rather, describe your real intellectual pursuits with honesty and sincerity. You don’t have to have huge aspirations or a fancy reason for your intellectual pursuits. Stay true to yourself. If you’re interested in Elizabethan history because of some historical fiction novels you read as a child, that’s fine! You can totally say that. Just be sure to tie it back to how Cornell’s academics let you study your passion. If you feel you have multiple areas of study that you are passionate about, you may write about them - but don’t write about more than two or three at the most. Otherwise, your essay will feel more like a list, rather than an in-depth exploration of your actual interests. If you do choose to write about multiple interests, be sure to connect them back to you and your individual experience as a Cornell student and community member. Cornell SC Johnson College of Business Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. This prompt is a gift: they are telling you exactly what to write. Do not guess here. Research the program so that you know exactly what their approach to business education is and how it differs from other programs. The question provides you with a thesis: explain why the program is the right fit for you and why you are a good fit for the program. Follow it! Your essay should indicate why you want to attend Cornell’s school of business, rather than any other. Do some research on what makes Cornell’s business college stand out from others. You can list specific classes you’d like to take or professors you’d like to study with. Doing so will show that you’re interested in Cornell, not just any old business school. Cornell School of Hotel Administration (SHA) The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? The Johnson College of Business prompt may also seem broad and easy to answer in a general way - do not be fooled! As with all good college essays, it is crucial that you answer this prompt with as much specificity as you can muster. If you’re having trouble coming up with a topic, use the list of global hospitality industry topics as a jumping off point. Why are you interested in marketing? What experience do you have in hotel or foodservice management? Why do you care so much about these topics? When writing about your personal qualities that make you a good fit for the program, don’t describe yourself using only adjectives and generalizations. Instead, use stories, anecdotes and experiences from your life that actually happened and that show your personality traits. Follow that old grade school writing rule: show, don’t tell. Demonstrate your personal qualities through examples, rather than just stating them. College of Engineering Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. This essay seeks to understand why you want to study engineering. Don’t just say that you want a steady job after graduation. Cornell’s College of Engineering wants to see that you have both ambition and interesting ideas. Consider how engineers solve challenges. What challenges do you care about in your community? In the world? How could your work as an engineer help solve these problems? It’s important to write about issues that you’re passionate about. If you don’t care about climate change, don’t write about how you want to create clean energy solutions. Focus on issues that you’re truly interested in. Before you start writing, consider the prompt. That is not to say that you should garble your essay with too many topics to have a specific direction. Instead, pick a direction, a thesis, and use the various topics listed in the question as an outline for how to write your essay with appropriate supporting topics. College of Human Ecology How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? This essay prompt gives you lots of room for creativity. That being said, heed this caveat: don’t get carried away in stating your grandiose mission for solving the world’s problems. As with the other essay prompts, specificity is key. Choose an example from your life to illustrate your answer to the question. Pick something that has truly been formative in your educational and professional goals, dive in deep, and write from the heart. For example, if you’re interested in studying Policy Analysis and Management, you could talk about how your experience with social welfare programs has affected your life. Or, if you’re looking to be part of the Fiber Science Apparel Design program, you could talk about why clothing has played such an important part in your life and your passion for fashion design. Be sure to include your future goals in your answer. The College of Human Ecology has a very specific focus - you’ll want to reflect that in what you write about. School of Industrial and Labor Relations Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. This essay is a great opportunity to show off your academic side. You get to write about your topics of study and describe how you will continue to make it a part of your life in your college career and beyond. You don’t have to limit your answer to school experiences. Academic pursuits can grow from hobbies, travels, or personal experiences. Do you take on leadership roles in your religious community? Have you had a particularly influential summer job? As long as you relate the experience back to academics you are golden. You should also specify what ILR is the right college at Cornell for you to pursue these interests. What can you study at ILR that you can’t study in Cornell’s other colleges, such as the College of Arts and Sciences? It can be helpful to list specific courses or tracks of study at ILR that reflect your intellectual interests. Remember, the prompt specifically asks why ILR is your Cornell college of choice. How to Write a Great Cornell Essay Regardless of which Cornell essay prompt you’re responding to, you should keep in mind the following tips for how to write a great Cornell essay. #1: Use Your Own Voice The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you think Cornell wants you to be. #2: Avoid Cliches and Overused Phrases When writing your Cornell essay, try to avoid using cliches or overused quotes or phrases. These include quotations that have been quoted to death and phrases or idioms that are overused in daily life. The college admissions committee has probably seen numerous essays from students who have grand plans to change the world. Only talk about changing the world if you have legitimate interests to back it up. Strive for originality and avoid using cliches, which take away from the strength and sincerity of your work. #3: Check Your Work It should almost go without saying, but you want to make sure your Cornell essay is the strongest example of your work possible. Before you turn in your Cornell application, make sure to edit and proofread your essays. Your work should be free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your Cornell essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. Recap: Writing a Stellar Cornell Essay The Cornell essay prompts give you a chance to really show the admissions committee who you are. Regardless of the question you’re answering, remember to follow these basic dos and don’ts as you’re writing: DO Be authentic and honest. Be specific when citing people, places and things. Strive for brevity and clarity; less is more! Be yourself, and do your research - both will shine through in your essays! DON’T Base your essays on what you think the Cornell application committee wants to hear. Use cliches or broad sweeping statements. Try too hard to be funny and original. Be genuine and your positive attributes will be visible to the committee. What’s Next? Are youworking onthe Common App essayas part of your application? Read ourbreakdown of the Common App promptsand our guide topicking the best prompt for you. If you'replanning to take the SAT or ACT as part of your application, try out some of our famous test prep guides, like"How to Get a Perfect Score on the SAT"and"15 Key ACT Test Day Tips." Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. 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Rocks and Minerals Essay Example | Topics and Well Written Essays - 500 words - 1

Rocks and Minerals - Essay Example Crushed basalt is commonly used as aggregate in highway construction and railroad ballast. Basalt can also be found in asphalt. It is also used as floor tiles and stone monument. An evidence of basalt in mars is also noted as well as basaltic rocks in the moon. Basalt appearance is uniform but can be viewed under electron microscope to reveal its component silicate mineral. Dolerite is a type of basaltic rock. It is a fine grained igneous rock commonly called diabese. Dolerite is a medium grained igneous rocks commonly found in dikes and sills. It is composed mainly of plagioclase crystals, feldspar and clinopyroxene with augite and ilmenite as minor minerals. Unlike the common basalt, dolerite crystals can be viewed under a hand lens. This is an indication that dolerite was cooled slowly than basalt. Dolerite is noted for its resistance in weathering and therefore most commonly used to build roads and monumental stones. The Tasmanian peninsula in Tasmania, Australia has the world’s largest areas of dolerite. Most of the copper ore minerals are created by weathering and is mined as mineral chalcopyrite (CuFeS2). Chalcopyrite is the most abundant mineral ore of copper. When chalcopyrite is extracted for copper, it contains 34.5% by mass copper. Other copper mineral ores can be chalcocite Cu2S, covelite (CuS), bornite (2Cu2S*CuS*FeS), malachite (CuCO3†¢Cu(OH)2), and cuprite (Cu2O). Copper mineral ores is mined for copper. Vast mountain areas are quarried for chalcopyrite, malachite and cuprite. Conglomerate is a large chunk of rock that has different minerals or rock types embedded to it. This is a type of sedimentary rock that is commonly found I beaches, rivers, and glaciers. Pebbles and small rocks are the major components of a conglomerate rock. Quartz is the most common mineral of pebble so is conglomerate. Iron oxide, calcium carbonate and silica are also tied together with all the components. Conglomerates doesn’t have

Social Characteristic of the Different Races in the US Essay

Social Characteristic of the Different Races in the US - Essay Example Further 12.70% of the populations in the US are poor and this is according to the US census website, this paper discusses the social characteristics of the ethnic groups living in the US. The following diagram summarizes the components of the US population The US population which amounts to 299,398,484, of this number 66.40% are white, 14.80% Hispanic, 12.60% are black and only 4.40% are Asians. Therefore whites are the majority and only a few Asians are in the US. From the 2006 report 12.70% of the US population in 2006 was poor, for the 12.70% 595 were white, 21% Hispanic, and 16% black and only 4% were Asians, the following chart summarizes the findings from the 2006 report regarding the US population. From the above table it is evident that the majority of those living in poverty are white while Asians have the least number of individuals, who are poor, the above figures are summarized in the chart below: The level of poverty among the ethnic groups can be attributed to various factors which include level of education, economic opportunities and cultural differences and these factors are discussed below. The level of income is also an important social characteristic of the ethnic groups, the level of income for 2006 is given for each fifth dollar, the table below summarizes the values for each ethnic group. From the above table it is evident that the Asians have higher... 102,714 184,338 Asian 4,454 26,300 50,000 80,202 126,000 222,429 Hispanic 12,973 17,000 30,000 46,040 73,220 130,600 From the above table it is evident that the Asians have higher income compared to the other groups, whites have the second largest income, the Blacks have the lowest income followed the Hispanics, this data regarding the lower limit of the top five percent is summarized below: Asians therefore are high income earners while blacks are the lowest income earners, this can explain the reason why Asians have the low percentage of those that are poor. Insurance: Insurance coverage is also an important factor when analyzing these groups, the table below summarizes those who are insured, from the table below it is evident that for those that are insured only 5% are Asians, 13% are black, 15% are Hispanic and 67% are white. insured percentage Asian 14,348 5% black 39,083 13% Hispanic 44,854 15% white 196,252 67% 294,537 The following diagram summarizes the percentage of each ethnic group that is insured: Majority of those insured are white while only 5% of those insured are Asians. 67% of those insured are white, 15% of those insured are Hispanic, 13% of those insured are black and for those insured only 5% are Asians. Education attainment: We retrieved data on education attainment 2003 report; the following table summarizes the findings regarding high school and college education attainment: high school college graduate Hispanic 57.0 11.1 black 80.0 17.0 white 85.1 27.2 Asian 87.6 47.2 From the table above 57% of Hispanics have attained high school education and only 11% have attained college education, 80% of blacks have also attained high school education but only 17% have attained college education. 85.1% of white have attained high school

Frankenstein Essay Example | Topics and Well Written Essays - 500 words - 6

Frankenstein - Essay Example In their writings, they use various images of the monster depending on the time they write the stories. The romantic period was basically characterized by a departure from the techniques and ideas of the preceding literary period. The literary period was more rational and scientific in nature. By contrast, romantic prose and poetry was used for expressing a new and visionary relationship to the imagination (Hobbler 14). The romantic poems always sought a way to capture and represent the experience and sublime moment. Therefore, the more personal the moment was, the better it was (Shelley 21). Many speakers in the romantic poems, for example, can not be virtually distinguished from the authors themselves. In her story about the Frankenstein the monster, Mary Shelley uses the aforementioned style to embrace and simultaneously contest this romantic idea. The moment in which she describes the Frankenstein is not a moment recalled from her personal experience. This moment is not a contemplative type of moment in nature (Fite 17). In addition, the moment she uses is not her own narrative voice but she still portrays a particular quest to achieve the sublime. Off course, that quest is the effort made by Victor Frankenstein to creature a living creature from laboratory raw materials. The quest creates some curiosity since it occurs with the confines of Victor Frankenstein’s secluded laboratory, unlike other natural environments of most romantic texts (Shelley 28). Victor Frankenstein believed that the creature would have been a blessing to him as its creator. He is a romantic character to an extent that he reflected the emphasis of romantic writers on a new way of seeing. Romantics believed that it took individual and collective imagination to create a new understanding of the world as well as leading to a perfect version of human beings and societies they lived in

The Tyre Industry Sector

The Tyre Industry Sector Tyres and tubes, the strategic rubber products and basic supplements to the automotive vehicles are of most importance to the countrys economy. The tyre industry sector is providing direct employment to over 40,000 people and indirect employment to lakhs of people. This industry sector is now being considered as a core industry sector. The manufacturing of automobile tyres as an essential ancillary for the development of automobile sector came into being in India during the 1930s when the Dunlop India Ltd., the first tyre manufacturing transnational company started its operation in 1935 at Sahaganj in West Bengal. During the early period the overseas tyre manufacturing companies were having major equity participation in the Indian manufacturing companies. After 1970s there was a change in the policy of Government and it decided not to sanction any foreign equity The setting up of joint sector projects with multiple foreign collaboration was considered feasible. At present 11 large companies with 15 factories and 9 medium-scale companies scattered all over India are manufacturing tyres and tubes for automotive vehicles including aero tyres and tyres for defence services. As estimated, their total production during 1987 was 128 lakhs tyres against the total installed capacity of 179.44 lakhs tyres. The interesting feature of the tyre industry in India is that starting from its inception to the present day its progress has been influenced by repeated import of technical collaborations. There is an urgent need to build up indigenous capabilities for tyre technology including the tyre machinery. within view of this, it was opinion desirable to carry out the review of at hand status of this industry and to identify and analyze the critical inputs required for absorption and up gradation of imported technology. The DSIR has introduce a system National Register of Foreign Collaborations Which imagine check and analysis of imported technologies in the country also suggest measures for appropriate choice, acquisition and implementation of foreign know-how. The main objectives of this plan are Undertake financial, economic and legal analysis of set of data on foreign collaborations. Carry out a technology analysis of the imported machinery and provide state of the art machinery in use in the country and status of execution of alliance Provide the basis for National Science strategy wherever possible. In the long run lead to unpack aging of imported technology and in generation of national strength in competitively purchase only certain components of machinery. Coordinate with department of Industry, Commerce and Finance etc. by provided that machinery data input. Facilitate more efficient countrywide contribution with various organizations such as UNCTAD, UNIDO, and ESCAP etc. and in the global switch over of information and co-operation with current developing country the three reports has been ready under National Register of Foreign alliance to review the Tyre Industry in India. 1.6 The In-house RD units in industry are advantageously located to absorb and get improved upon the import machinery. Equipment invention in the Indian tyre industry has witness a fair total of expertise and adaptability to absorb, settle in and adapt worldwide technology to suit Indian conditions. This is reflecting in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a distance of four decades. Globalization has lead to the concerning of the economy of all the nations and so key Indian company in the tyre industry are pursuing global strategy to improve their competitiveness in global markets. There section mostly undertakes an impression of the Indian tyre industry through an overview of the Indian examination of its expansion trends with respect to manufacture exports and acquisition of technical capability. EVOLUTION OF THE INDUSTRY Phase Period Characteristics Policy Regime 1 1920-35 Negative domestic production. Demand met in the course of imports. Key company included Dunlop, Firestone Goodyear. moderate import 2 1936-60 Home production begins by erstwhile trade companies: Dunlop, Firestone, and Goodyear with India Tyre Rubber Company. Burden of traiff also non traiff barrier on import. 3 1961-74 Indian companies-MRF, most important Incheck- enter modern quarter with foreign technology; license of bonus production capacity. Regulation on capacity expansion and repatriation of profits of distant companies; enforcement of export obligation on MNC; protection from external competition 4 1975 -1991 Entry of large Indian business houses like Singhania Modi technical collaborations with MNCs, introduction of radial tyres, vertical integration and exponential growth in tyre production exports Delicensing of production, placing of imports under OGL with tariff non-tariff barriers 5 1992 onwards Outside trade liberalization decrease in trade in duty; re-entry of MNCs also separately or in teamwork with Indian capital. Progressive reduction in introduce duty; liberalized imports Cars Radial Tyre Bias Tyre Two Wheeler Motor Bike Front Motor Bike Rear Scooter Front Scooter Rear Truck, Buses Farm Service Tractor Rear Tractor Front Fork Industrial Light Commercial Vehicle Radial Tyre Bias Tyre Heavy commercial vehicles insufficient public transport system, especially in the semi-urban and rural area better availability of inexpensive consumer finance in the past 3-4 years; Increase availability of fuel-efficient and low-maintenance models. rising urbanization, which creates a need for personal transportation; change in the demographic profile; climate and road constructions stable increase in per capita earnings over the history five years; and Increasing figure of model with changed kind to satisfy various customers wants. Price: Price, in many cases, is probable to be the most primary determinant of demand since its frequently the initial thing that people think about when decide how much of an item to buy. The vast popular of goods and services obey what economists call the law of demand- that, everyone else being equal, the amount demanded of an thing decrease when the price increase and vice versa. (There are some exceptions to this rule, but they are few and far between) Income targeted people: Different companies target their target customer group according to their income group and thus the total demand is determine according to income group. In tyre product demand derived from the automobile products. So highest demand growth in two wheeler segment compare another segmement. Promotional Scheme Different companies provide different promotional scheme to push-up their sales and attract the customer. In case of some special schemes like the 0% interest and low down payment scheme. Sales of increased by up to 70% of total sales. Sales pattern throughout the year There was consent at the opinion that there is a slump in June, July and August and also during the second half of December. At the time of festivals, especially Dusshera and Diwali or at the time of the marriage season the sales are high. The reason given for slump were In summers, people generally go for summer tours and spend a lot of money so they postpone their purchases. Because of religious reasons (Shraddh) in the month of August. People dont prefer to purchase vehicles during the rainy season. Demographics: It is clear that high population of India has been one of the key reasons for vast volume of automobile industry in India. Factors that may be expanding demand include increasing population and an increasing proportion of young persons in the population that will be more inclined to use and return car. Also, increase in people with lesser dependence on fixed only family income structure is likely to add value to vehicle demand. Price of Fuel Movement in oil prices also have an contact on demand for huge car in India. During period of high fuel cost as skilled in 2007 and first -half of 2008, demand for huge car decline in favour of smaller, more fuel efficient vehicle. The change patterns in customer preference for smaller more fuel capable vehicle led to the launch of Tata Motors Nano one of worlds smallest and cheapest. NAME OF COMPANY MARKET SHARE MRF TYRES 22% APOLLO TYRE 21.7% J K TYRE 20% CEAT 13% KESORAM INDUSTRIES 6% DUNLOP 3% FALCON 2% TCIL 1.5% MODI RUBBER 12.4 GOOD YEAR 7% Remaining 5 % of share by other player. MADRAS RUBBER FACTORY Popularly known as MRF, is a major tyre manufacturing company situated in Chennai, Tamil Nadu, and India. MRF makes all types of tyres from auto to sedan, prejudice to radial and tubes and conveyor belts. It is Indias main tyre manufacturing company and among the dozen major worldwide. It exports to more than 65 countries. MRF is the sister related of the leading malayalam daily Malayala Manorama.The creator of the MRF, Mr.K.M.Mammen Mappilai was the brother of late Mr.K.M.Mathew, ex-chief editor of Malayala Manorama. MRF become the opening Indian company to export tyres to USA the very home of tyre technology. Sales crossed INR two billion. MRF tyres were the first tyres selected for fitment on the Maruti Suzuki 800 Indias first small, modern car. Apollo Tyre Apollo Tyres Ltd is the worlds 15th biggest tyre producer with annual consolidate income of Rs 121.5 billion (US$ 2.5 billion) in 2011. It was found in 1976. Its first plant was specially made in Perambra, Kerala. In 2006 the corporation acquired Dunlop Tyres International of South Africa. The company now has four manufacturing unit in India, two in South Africa, two in Zimbabwe and 1 in Netherlands. It has a system of over 4,000 dealerships in India, of which over 2,500 are select outlets. In South Africa, it has over 900 dealerships, of which 190 are Dunlop Accredited Dealers. It gets 59% of its income from India, 28% from Europe and 13% from Africa. It is planning to become the 10th biggest tyre manufacturer in the global with annual revenues of $6 billion by 2016. Ceat Tyre On top of the road since 1958, CEAT has run up to be one of the best tyre manufacturers in the industry. CEAT not only make trailblazing tyres, but also marketplace tubes and flaps. And thats not all. At CEAT represent our selling tough yet even secure yet set to look at the undaunted. CEAT are young and revving to go; with an old age that come with years of market turnout More than 3500 Cr yearly return and signal list of customers and OEMs, a diversity of award and license are info so as to could talk for Company but CEAT rather burn the road with our show. CEAT think that tyres are not just accessories they are the force that moves your aspirations. in means of us you get to choose from a broad variety of tyres that costume your wants and vehicle kind (Not to mention, radials are racers in the global market might is one of the mainly significant quality of goods which complement solid foundation as a part of RPG enterprise Company commitment to quality ensures that you have a safe ride, always. So go on, defy destiny. J.K Tyre J.K. Tyre has been at the forefront of the radial revolution in India. Since inception, J.K Tyre has been frequently release high excellence technology products, which have withstand the examination of time. It is our beliefs to incessantly expect and appreciate the customer needs convert them into presentation principles for our goods and military and meet these standards every time. The Goodyear Tire Rubber Company Goodyears attendance in India is over 89 years old, with two plants, one each in Ballabgarh and Aurangabad. In the passenger car section Goodyear India provisions tyres to a lot of of the chief Original tools Manufacturers. Goodyear India has also been a lead the way in introduces tubeless radial tyres in this section. In the ranch segment in India, Goodyear tyres are supplied to all the main tractor companies. In 2010/11, Goodyear India was awarded the Super brand status. Industry has one of the largest distribution networks in India. It has divided the Indian sub continent into various regions and has set up a Regional Office for each region. By individual company. Clearing and forwarding agents (CFAs) are attached to them. Often the larger regions have 2 or3 or more CFAs to cover the region properly. The total number of CFAs across the country is 1102. Factory DDC RDC CFA DEALER Industry has three level distribution structures. The factory supplies goods to the RDCs (Regional Distribution Centres) and from these RDCs the goods are transferred to CFAs (Carrying and Forwarding Agents.) Which act as godowns for distribution to the dealers there is only one DDC RDCs are the mother godowns for storage of goods. The tyres, tubes and flaps are transported to these from factories. The set is formed at RDCs and strapped. The tube is inflated before transportation to RDCs. The Dispatch challans are issued to the transporters. In some cases, the RDCs are required to supply the goods directly to the dealers and invoice them in the required format. Ceat has recently shifted from the DDC structure wherein it had 7 DDCs to the RDC structure, however this structure is proving inefficient from the operating cost point of view. The inventory cost has shot up and availability has suffered. The amount of safety stock in the system has also gone up. Hence Ceat is about to shift back to the DDC structure over a one year period. CFAs are the smaller godowns which pull the goods from the RDCs. They transfer the goods to the dealers and an invoice needs to be generated. The CFAs pull the goods from RDCs according to demand. These CFAs distribute the goods to th e dealers Tubes and flaps sourcing units Tyre sourcing unit Factory RDC RDC CFA CFA CFA CFA DEALER DEALER DEALER Key Issues of Industry High tax usage The high tax content on tyres can be gauged from the fact that the proportion of total tax to the tax disqualified price for various category of tyres is 44% for Truck Tyre; 41% for Passenger Car Radial Tyre, 35% for Tractor Rear Tyre and 76% for Truck Tyre Tube. Radialization in the Commercial Vehicle Segment Indian Tyre Industry hitherto is predominantly a cross ply/bias tyre manufacturing industry, particularly in the commercial vehicle segment (truck, bus, LCV) whereas in the developed countries Radialization level is much higher. In comparison to normal (Bias) tyres, Radial tyres offer higher life/mileage, lower fuel consumption, improved safety and ride quality and several other benefits. However, the initial cost of a radial tyre is approx. 25% higher though on a cost per kilometre (CPK) basis, radial tyre gives higher benefits Embossing of Maximum Price (MRP) on Truck/Bus Tyres In February, 1988, as per a directive of the Ministry of Industry, Embossing of MRP on truck and bus tyres was started. This was based on the recommendations of the Committee on Tyre Industry (1984, known as Satyapal Committee). In the last over 15 years, the economic scenario has undergone a sea change with liberalization, removal Major raw-materials of tyre industry (Natural Rubber and of controls and free global trade in most items. Tyre Industry is also delicensed. Petroleum based materials) undergo wide fluctuations in prices. In such a dynamic scenario, it is a not practical to emboss the price on tyres due to market dynamics Used Tyre Developed and industrialized countries are facing a monumental problem in disposal of used tyres. Hence, developing and high tyre consumption countries like India are being looked upon as a dumping ground for used tyres several countries have banned or imposed severe restriction on price. (For assessment of Customs Duty) in 1997. Till recently, floor price mechanism was effective in restricting imports. Import of used tyres. In India, Government introduced .floor However; of late the volume of used tyre imports (in circumvention) of the floor price has increased significantly. Automotive Industry Standards (Ais) All large tyre companies had voluntarily taken BIS (Bureau of Indian Standards) certification. In addition, Government has proposed Automotive Industry Standards AIS) which are essentially. Safety standards. And applicable to tyre industry also. Government support for promoting Made in India. Brand for Tyres Indian tyre industry is facing intense competition from China and other South East Asian countries in tyre exports to other Though the quality of Indian tyres is better and has wider acceptance, due to cheaper pricing, higher volumes and aided by Government support and subsidies, Chinese tyres are cutting into the share of Indian tyre exports. There is a need to promote India Brand for tyres as one which spells quality and higher standards. Countries There are a need to promote India Brand for tyres as one which spells quality and higher standards. Trends of Industry Emergence of tubeless tyre market There is no tube in a tubeless tyre. The tyre and the rim of the helm form a sealed box to seal the air as the tubeless tyre has an inner lining of resistant halo butyl. The valve is straight mounted on the rim. If a tubeless tyre gets puncture air escape only during the hole created by the nail, thus charitable substantial time between a stab and a flat tyre. Players focusing on radial tyres By means of only radial cords, a radial tire would not be sufficiently rigid at the contact by means of the ground. To put in extra stiffness, the entire tire is bordered by extra belts so as to be orient closer to the way of travel, other than typically at some spiral angle. These belts can be made of steel (therefore the term steel-belted radial), Polyester, or Aramid fibers such as Twaron and Kevlar. In this way, squat radial tires break up the tire carcass into two separate systems: The radial cords in the sidewall allow it to act like a spring, giving flexibility and ride comfort. The rigid steel belts reinforce the tread region, connote far above the ground mileage and performance. Every system can then be individually optimized for best performance Re-treading of tyres One more area of worry for the tyre manufacturers are the rising retreading, where the worn out trample of the aged tyre is replace with a new tread. Retreading expenses regarding 20% of a novel tyre and is so accomplishment hold of popularity, mostly in Southern part of the country. Elgi Tyres and Tread Ltd are the two major ret readers in India. Meaning of such retreaters can be gauged by the detail that about 85% of the tyre demand is for replacement. The PEST analysis is a helpful tool for sympathetic marketplace growth or decline, and as such the spot potential and route for a business. PEST is an acronym for following Economic, Social and Technological factors. Tyre industry in India is growing strongly and their manufacture rising from every year. In 2012 there were 40 tyre manufacturing companies working in India which be consisted of key life-size brands in tyre industry such as Good year, MRF, Falcon Tires and Bridge stones etc. tell pest analysis on this market to check at what extent political, economical, technical and social factors are moving this tyre industry in India. Political Factors Were supporting Indian tire industry as Indian Government especially reduces its taxes on basic inputs to endorse the industry. Tax and duties on the import and export of tires were set less so that cheaper tires and material could be imported and good quality tires can be exported. Tire made in India were mostly exported to other budding countries such as Latin America, South-East Asia, Middle East and the Africa. The economy of was promising and the total construction of vehicles more than double between 2000 and 2012 so it had a good quality potential for the industry. Basically in 1926, the first tire was made by a British company Dunlop, and followers of Dunlop were other three foreign companies: The Americans Firestone, Good Year and Italian Ceat, but latter on Indian Social Factors Presently, small families are demanding for 2/4 wheelers for individuals. The sales of tyres have gained more in past decade. From upper class families with more than 1 car per family observed to be increasing demand of tyres exponentially, mainly in cities where Woking couples find difficult to maintain them without more than 1 car. As we know that Indian middle class families are known for its savings frenzy has now been slowly warming up to an idea of EMI and buying on credit. Due to these factors, there is an enormous demand in passenger cars. Technological Factor Technology creation in the Indian tyre industry is in effect geared to expansion research, connecting the adjust of tread design, back up material etc. on the whole of the key players do not employ in basic explore due to the elevated expenses involved. The base of information for the home firm has been during reverse engineering, combined ventures and collaboration. The stress given by Indian tyre companies to applied research and the setting up of well-equipped in-house RD centre by the companies, which are manned by in technology up stage Indian tyre technology has exhibit flexibility in maintain inflow of technology in the course of foreign collaboration and couture the same to Indian wants RD is basically trade or market driven. But basic inputs suppliers could also help in conceive new projects. Mix growth and in-process trouble have be the main shove of in-house RD in the Indian tyre industry. The Indian Tyre industry is likely to show a healthy escalation rate of 9-10% over the next five years, according to a study by Credit Analysis and Research Limited While the truck and bus tyres are set to index a compounded yearly growth rate (CAGR) of 8%, the beam business vehicles (LCV) part is normal to explain a CAGR of with reference to 14 %. Though we have to also take account of the outcome of the global depression on top of the sector in construction these assessments. The enlargement of the division is powerfully linked to the expansion plans of the automobile companies; the governments thrust on development of road infrastructure and the sourcing of auto parts by the global Original Equipment Manufacturers (OEMs). Some major hurdles en route for attaining these projected development rates could be basic inputs connected price uncertainty rupee joy and the hostile threat of cheap Chinese imports. The Indian tyre companies need to make lively attention to detail to discover newer market as the alive market for bus-truck tyres, which account for about 45 % of the total export volume, is nearing saturation. To hand is also a critical must to increase the degree of Radialization in order to protect their share in the export market. Worldwide tyre manufacturers have been making stable efforts to innovate and offer a diverse range of products such as tyres with pressure alert systems, jog flat tyres, natural tyres and force able tyres. In this context, the Indian home companies have to follow a enlargement strategy of hysterically novelty and rising importance on produce separation. The Industry Growing At 8 To 9% by the (YOY). Their Market Leaders Adopted a Latest Technology in Manufacturing of Tyre Proudcts.and government also step taken reduced import and encourage domestic player and small scale industry to take part in growth story. Basis of Elecon is providing best quality to customers. Due to constant start work on quality, better concentration on the material usage and proper prices the Elecon could improve its performance. As per my knowledge tyre industry running successfully in india.industry demand is mostly base on automobile products. The major factors moving the demand for tyres include the level of developed activity, availability and cost of praise transport volumes. the new boom in the tyre industry due to skill and technology sector has coupled continuous thrust of government on infrastructure projects is expected to sustain healthy growth of commodities insist roughly all company have announce extensive boost in capability which effect in to boost in earnings of industry In the increase in the tax rates, transportation charges, railway freight, road constrictions patterns ,increase basic input prices (rubber) is worry for the industry.